Work
Experience
Aug 2025 - Present
Associate Faculty
Indiana University, Indianapolis, IN
​Teaching within the Department of Library and Information Science in the Luddy School of Informatics, Computing and Engineering including the following courses:
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​Information Structures for the Web (S531-D431) SP 26
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Tools and Technologies for the Information Professions (S507) FA 25
Dec 2024 - Present
Web & Digital Strategy Manager
Indiana University, Indianapolis, IN
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Own digital strategy and roadmap execution for a portfolio of ~20 university websites, including 3 of the highest-trafficked "internal" sites (HR, IT, Global)
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Manage a team of 3 and align 8+ stakeholder groups to deliver scalable, high-impact web enhancements
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Direct UX strategy for a 13-site consolidation initiative, establishing unified navigation that improved content findability across 6 stakeholder groups
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Translate 8+ annual mixed-method research studies (A/B testing, interviews, surveys, analytics) into prioritized roadmap decisions that improved task success rates and supported international enrollment growth
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Collaborated with stakeholders to optimize content design, including a targeted project with Education Abroad that addressed an annual drop-off of 400+ users on a key scholarship page through a UX and content redesign
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Led the reorganization of the web team by defining and implementing standard operating procedures, prioritization, cross team workflows, and RACI models, improving role clarity, collaboration norms, and operational efficiency
June 2023 - Present
Freelance UX Strategist & Designer
Rachel Wilken Design, Columbus, IN
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Delivered Bartholomew County Bar Association redesign increasing online dues payments 56% and user satisfaction 85%
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Designed accessible, responsive websites for small business and nonprofit clients improving usability
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Conducted user research, content audits, and IA planning to improve SEO and conversion performance
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Implemented GA4 tracking and metadata frameworks to measure engagement and optimize visibility
June - Nov 2024
UX/ Product Market Researcher
ATPCO, Dulles, VA (Remote)
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Embedded as the primary UX/ market researcher for the Present the Offer workstream, closely collaborating with team members spanning product, design, engineering, sales, and marketing
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Conducted user interviews with 5 customers across the Americas, APAC, and EMEA to understand barriers and gaps with current attributes and standards
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Designed and implemented mixed-methods survey distributed to 480 customers in the Americas, APAC, EMEA
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Conducted comparative analysis of airline attribute data usage by 31 customers which helped drive decisions for 2025 product strategy
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Designed and implemented market research framework to be leveraged by the Routehappy Product Team including an end-to-end process (intake to delivery), establishment of standards, and creation of a platform where processes and updates are stored
Jan - June 2024
Operations & Knowledge Exchange Intern
ATPCO, Dulles, VA (Remote)
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Conducted discovery calls with 34 people across 12 teams to understand user pain points and evaluate existing SharePoint site
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Analyzed qualitative findings and developed site map utilizing user priorities
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Designed and built SharePoint communications site using UX principles and research findings
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Developed taxonomy for Routehappy document repository and executed the migration of 1,900 files
Sept 2022 - April 2023
Web Content Specialist Extern
U.S. Patent & Trademark Office, Washington, D.C. (Remote)
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Conducted content analysis of intranet pages and document repository to prepare for intranet migration including evaluation of over 2,000 documents
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Developed site map for current intranet structure and proposal for new organization of 30+ pages
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Assisted with user testing of 6 Trademarks employees to assess new intranet page R Friends
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Awarded Intern of the Year by the Virtual Student Federal Service Internship Program hosted by the State Dept
March 2021 - Aug 2022
Assistant Director, J. Irwin Miller Architecture Program
Indiana University, Columbus, IN
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Planned, facilitated, and led strategic planning sessions with stakeholders including students, faculty and staff
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Managed accreditation projects including Annual Statistical Report, Accreditation Report for Continued Candidacy, Accreditation Report for Initial Accreditation, and both in-person and virtual site visits
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Wrote and distributed climate surveys to evaluate user experience of students, alumni, and community members
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Prepared and managed $2.7M program budget and provide financial oversight including monthly reconciliation
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Produced 12+ events annually including Miller M.Arch Lecture series, gallery exhibitions, and other misc. events
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Supervised 2 full-time employees, 8 part-time employees, and mentored 1 full-time employee
Sept 2017 - March 2021
Program Coordinator, Miller M.Arch Program
Indiana University, Columbus, IN
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Conceptualized, developed and oversaw content and logistics of program and school-wide projects and events
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Developed recruitment, marketing and communications plans to increase enrollment by 10% over 5-years
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Applied human-centered design approaches to research and problem solving to establish policies and procedures
Education
Master of Library & Information Science
Indiana University, Indianapolis, IN
Relevant coursework: Global Digital Services, Information Architecture, Organization of Info., Research, Web Design
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Bachelor of Music
Baldwin Wallace University, Berea, OH
Certifications
Apr 2025
Asana Workflow Specialist Certificate
Certificate ID: 138904170
Jan 2025
Google Analytics 4
Certificate ID: 130690928
March 2024
Google UX Design Certificate
Google via Coursera, Online
Skills
& Expertise
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UX Tools: Adobe Creative Cloud, AdobeXD, Figma, Helio, Miro, SiteImprove, Survey Monkey, UserTesting.com, Qualtrics, IU WCMS, Webflow, WordPress
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Project Management Tools: Aha, Asana, Confluence, Jira, SharePoint
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AI Tools: Adobe Firefly, ChatGPT, Google Gemini, Microsoft Copilot
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Design: Design Systems, Design Sprints, Mockups, Prototyping, Sketching, Sitemaps, User Flows, Wireframes
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Research: A/B Testing, Card Sorts, Competitive Analysis, Content Audits, Heuristic Evaluations, Journey Mapping, Personas, Surveys, Quantitative/ Qualitative Data Analysis, User Interviews, Moderated and Unmoderated Usability Studies, Tree Testing
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Misc.: Agile Methodologies, Cross-functional Team Management, CSS/ HTML, Project/ Change Management, Product Life-Cycle, Public Speaking, Internal/ External Communications, SEO Strategy, Stakeholder Alignment, Web Accessibility (WCAG 2.1, Section 508)