Work
Experience
Dec 2024 - Present
Web Content & Digital Experience Manager, IU Global
Indiana University, Indianapolis, IN
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Managed the digital strategy and project timelines for the IU Global web presence spanning 9 campuses
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Enhanced the usability across 15 IU Global websites based on findings from Google Analytics and SiteImprove
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Planned and managed major web consolidation project with goals to improve SEO, increase traffic, and ensure brand cohesion collaborating with an external contractor for execution
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Conducted regular website SEO and accessibility audits to ensure ADA/ WCAG 2.1 compliance
June 2023 - Present
Freelance Designer and Content Manager
Rachel Wilken Design, Columbus, IN
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Conduct qualitative and quantitative design research using surveys, interviews, and usability studies
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Plan, conduct, analyze, and present findings from various research methods to clients
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Develop low-cost physical prototyping (such as paper or sketches) and low-fidelity digital prototypes to communicate ideas and possible solutions that meet the needs of the project
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Collaborate with clients and end users to learn and understand what best fits their needs
June - Nov 2024
UX/ Product Market Research Associate
ATPCO, Dulles, VA (Remote)
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Embedded as the primary UX/ market researcher for the Present the Offer workstream, closely collaborating with team members spanning product, design, engineering, sales, and marketing
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Conducted user interviews with 5 customers across the Americas, APAC, and EMEA to understand barriers and gaps with current attributes and standards
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Designed and implemented mixed-methods survey distributed to 480 customers in the Americas, APAC, EMEA
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Conducted comparative analysis of airline attribute data usage by 31 customers which helped drive decisions for 2025 product strategy
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Designed and implemented market research framework to be leveraged by the Routehappy Product Team including an end-to-end process (intake to delivery), establishment of standards, and creation of a platform where processes and updates are stored
Jan - June 2024
Operations & Knowledge Exchange Intern
ATPCO, Dulles, VA (Remote)
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Conducted discovery calls with 34 people across 12 teams to understand user pain points and evaluate existing SharePoint site
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Analyzed qualitative findings and developed site map utilizing user priorities
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Designed and built SharePoint communications site using UX principles and research findings
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Developed taxonomy for Routehappy document repository and executed the migration of 1,900 files
Sept 2022 - April 2023
Web Content Specialist Extern
U.S. Patent & Trademark Office, Washington, D.C. (Remote)
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Conducted content analysis of intranet pages and document repository to prepare for intranet migration including evaluation of over 2,000 documents
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Developed site map for current intranet structure and proposal for new organization of 30+ pages
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Assisted with user testing of 6 Trademarks employees to assess new intranet page R Friends
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Awarded Intern of the Year by the Virtual Student Federal Service Internship Program hosted by the State Dept
March 2021 - Aug 2022
Assistant Director, J. Irwin Miller Architecture Program
Indiana University, Columbus, IN
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Planned, facilitated, and led strategic planning sessions with stakeholders including students, faculty and staff
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Managed accreditation projects including Annual Statistical Report, Accreditation Report for Continued Candidacy, Accreditation Report for Initial Accreditation, and both in-person and virtual site visits
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Wrote and distributed climate surveys to evaluate user experience of students, alumni, and community members
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Prepared and managed $2.7M program budget and provide financial oversight including monthly reconciliation
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Produced 12+ events annually including Miller M.Arch Lecture series, gallery exhibitions, and other misc. events
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Supervised 2 full-time employees, 8 part-time employees, and mentored 1 full-time employee
Sept 2017 - March 2021
Program Coordinator, Miller M.Arch Program
Indiana University, Columbus, IN
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Conceptualized, developed and oversaw content and logistics of program and school-wide projects and events
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Developed recruitment, marketing and communications plans to increase enrollment by 10% over 5-years
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Applied human-centered design approaches to research and problem solving to establish policies and procedures
Education
June 2023
Master of Library & Information Science
Indiana University, Indianapolis, IN
Relevant coursework: Global Digital Services, Information Architecture, Organization of Info., Research, Web Design
May 2016
Bachelor of Music
Baldwin Wallace University, Berea, OH
Certifications
Jan 2025
Google Analytics 4
Certificate ID: 130690928
March 2024
Google UX Design Certificate
Google via Coursera, Online
Skills
& Expertise
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UX Tools: Adobe Creative Cloud, AdobeXD, Figma, Miro, SiteImprove, Survey Monkey, UserTesting.com, Qualtrics, IU WCMS, WordPress
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Project Management Tools: Aha, Asana, Jira, Confluence, SharePoint
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Other Tools: Google Analytics, Google Suite, Microsoft Office Suite
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Design: Design Systems, Design Sprints, Mockups, Prototyping, Sketching, Sitemaps, User Flows, Wireframes
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Research: A/B Testing, Competitive Analysis, Empathy Mapping, Personas, Surveys, Quantitative/ Qualitative Data Analysis, User Interviews, Moderated and Unmoderated Usability Studies, User Story Mapping
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Misc.: Agile Methodologies, Cross-functional Team Management, CSS/ HTML, Project Management, Product Life-Cycle, Public Speaking, Internal/ External Communications, Web Accessibility (WCAG 2.1, Section 508)