I'm Rachel Wilken,
a digital strategist who wears many hats.
An information professional and digital strategist, I am a UX and web design specialist with 7 years of experience in website design and content management. I love problem solving and utilizing research to create human-centered solutions that drive strategy.
A graduate of Indiana University Indianapolis's Master of Library and Information Science program, my work centers on creating accessible, user-centered digital environments that balance functionality with thoughtful design. With a background spanning UX research, project management, and digital marketing, I bring a holistic approach to each project to align organizational goals with intuitive, engaging web solutions.
My Values
Creativity
My creativity, honed by years of studying classical music, allows me to approach challenges from different angles and find novel solutions that may not be readily apparent
Empathy
One of my top 5 CliftonStrengths, I build strong relationships that hold a team together and make it greater than the sum of its parts
Community
I believe we are stronger together than apart, which is why I thrive working in a collaborative environment and navigating cross-functional teams
Life-long Learning
Educated as a librarian, I am intellectually curious and internally driven to seek solutions. This year I attended UX Insights Festival 2025, Indy Design Week 2025, and UX Nordic 2025.
More About Me
What I'm Listening To
Favorite Reads
By Hiromi Kawakami
By: Diana Wynne Jones
By: Sally Rooney
By Hiromi Kawakami
Wanderlust
Rachel visiting the Taj Mahal in Agra, India
Rachel and her husband, Jay-Paul, at the family function in Jamshedpur, India
Rachel and her husband, Jay-Paul, at the Matterhorn Glacier Paradise in Zermatt, Switzerland
Rachel visiting the Taj Mahal in Agra, India
I love traveling and experiencing new cultures. I have visited 14 countries so far including the United States, Australia, Austria, Canada, Denmark, Hungary, Finland, France, Japan, Ireland, India, Norway, South Korea, and Switzerland. Some of my bucket list destinations include China, Italy, and Vietnam.