I'm Rachel Wilken,
a UX strategist who connects people, information & purpose.
With 7 years of experience leading research-driven digital initiatives across higher education, corporate, government, and nonprofit environments, I specialize in translating complex information and stakeholder needs into intuitive, accessible digital systems that connect user goals with organizational strategy.
A graduate of Indiana University Indianapolis’s Master of Library and Information Science program, my work blends UX research, information architecture, and digital strategy to create experiences that are both human-centered and data-informed. I love solving problems through insight, collaboration, and thoughtful design that drives measurable impact.
My Values
Creativity
My creativity, honed by years of studying classical music, allows me to approach challenges from different angles and find novel solutions that may not be readily apparent
Empathy
One of my top 5 CliftonStrengths, I build strong relationships that hold a team together and make it greater than the sum of its parts
Transparency
The driving force behind my stakeholder engagement methodology, transparency helps build trust, align expectations early, and create smoother, faster decision-making
Life-long Learning
I am intellectually curious and internally driven to seek solutions. This year I attended UX Insights Festival 2025, Indy Design Week 2025, and UX Nordic 2025.
More About Me
What I'm Listening To
Favorite Reads
This title helped me see powerful parallels between architecture and digital design, expanding the way I think about structure, systems, and how people move through information
The core idea of “letting people be themselves” mirrors how I approach user research, observing real behavior without interference to uncover deeper insights
This title gave me a clearer view of the social and ethical dimensions of AI, which helps me think more critically about designing responsible, user-aware experiences in emerging tech
This title helped me see powerful parallels between architecture and digital design, expanding the way I think about structure, systems, and how people move through information
Wanderlust
Rachel visiting the Taj Mahal in Agra, India
Rachel and her husband, Jay-Paul, at the family function in Jamshedpur, India
Rachel and her husband, Jay-Paul, at the Matterhorn Glacier Paradise in Zermatt, Switzerland
Rachel visiting the Taj Mahal in Agra, India
I love traveling and experiencing new cultures. I have visited 14 countries so far including the United States, Australia, Austria, Canada, Denmark, Hungary, Finland, France, Japan, Ireland, India, Norway, South Korea, and Switzerland. Some of my bucket list destinations include China, Italy, and Vietnam.